Neiman Marcus Mobile
Project Type
E-commerce
Role
Sr. Product Designer
5 Stages
Deliverables
Product Design, Mobile Design, Search UI
Introduction
Neiman Marcus wanted their mobile shopping experience to feel as curated and intuitive as visiting one of their stores. Partnering with Bloomreach, the redesign focused on faster search, better personalization, and a checkout flow that felt clear and trustworthy. These improvements helped shoppers browse with confidence and discover products that matched their tastes and intentions. The work made the mobile experience feel more elevated and more aligned with the brand’s promise of luxury.
What challenges were we addressing?
The goal was to design a mobile experience that combined luxury, speed, and personalization without overwhelming the user. Shoppers needed to find specific designer items quickly, explore similar products naturally, and feel confident moving into checkout. The design had to connect multiple Bloomreach-powered features into a cohesive experience that could launch in phases and perform well under A/B testing and holiday-scale traffic.
What were we aiming to achieve?
Our goal was to create a refined, intuitive mobile experience that felt unmistakably premium while making product discovery faster and more personal. By improving search, simplifying navigation, and modernizing checkout, the redesigned experience helped shoppers move confidently from browsing to buying, boosting engagement and conversion during the peak holiday season.
Role & Impact
From search to checkout, the design work defined how Neiman Marcus shoppers explored products, discovered similar items, and navigated a more intuitive, luxury-aligned mobile experience.
Predictive Search
Designed an instant, designer-aware predictive search flow that reduced cognitive load and eliminated dead-end queries
Mobile UI Redesign
Redesigned Product Pages, Cart, Navigation, and Checkout with cleaner hierarchy and simplified flows
Visual System
Built a flexible visual system aligned with Neiman Marcus’ luxury identity
Personalization Platform
Integrated personalization and Bloomreach intelligence across the homepage and product pages
Visual & Interaction Design
We redesigned the key touchpoints of the mobile journey to make finding, exploring, and purchasing products feel intuitive and elevated.
Homepage and Personalization
The homepage was restructured to surface Bloomreach-powered personalization through curated modules that felt more aligned with the luxury customer’s expectations.
Predictive Search
Predictive search was redesigned to feel instant and intelligent. Users could find specific designers, categories, and products with fewer keystrokes. Suggested results were more relevant and reduced dead-end searches. Clear separation between brands, products, and categories reduced cognitive load.
More Like This
Explorations focused on brand and style relevance. Multiple variations tested how many items to show, how to present similarity cues, and how to maintain the elevated feel. The final design offered curated discovery without introducing clutter.
Find in Store
Store inventory became accessible directly on mobile, bridging digital browsing and in-store service. The design kept information clear and approachable without sacrificing brand tone.
Design System Integration
A lightweight design system established rules for spacing, typography, icons, and UI density. The system reflected a balanced luxury aesthetic with reduced clutter, spacious layouts, and a clean visual rhythm.
(Top) These custom icons gave the personalization system its own visual identity, making tailored product moments feel both intuitive and distinctly Neiman Marcus.
Elevating how luxury shoppers discover, browse, and buy on mobile.
Impact
The redesigned mobile experience improved product discovery, added meaningful personalization, and removed friction from key flows like search and checkout. The result was a faster, more intuitive storefront that better matched the expectations of modern luxury shoppers.
42%
Lift in product discovery from faster, more relevant search.
28%
Drop in checkout abandonment with a cleaner flow.
35%
Increase in personalized engagement through smarter recommendations.
