Neiman Marcus Mobile — Faculty Studio

Visual and Interaction

Led the visual and interaction design for the Neiman Marcus mobile platform, creating an elegant, intuitive experience that reflected the brand’s luxury feel. From navigation to checkout, the focus was on smooth, user-friendly flows that kept shoppers engaged and made browsing effortless.

Visual and Interaction

Led the visual and interaction design for the Neiman Marcus mobile platform, creating an elegant, intuitive experience that reflected the brand’s luxury feel. From navigation to checkout, the focus was on smooth, user-friendly flows that kept shoppers engaged and made browsing effortless.

Visual and Interaction

Led the visual and interaction design for the Neiman Marcus mobile platform, creating an elegant, intuitive experience that reflected the brand’s luxury feel. From navigation to checkout, the focus was on smooth, user-friendly flows that kept shoppers engaged and made browsing effortless.

An overview of all the features designed for the Neiman Marcus mobile platform.

Predictive Search

A demonstration of the predictive search functionality in action. By typing just a few letters, users receive instant suggestions filtered by category, product or brand — all based off of BloomReach’s back-end

Predictive Search

A demonstration of the predictive search functionality in action. By typing just a few letters, users receive instant suggestions filtered by category, product or brand — all based off of BloomReach’s back-end

Predictive Search

A demonstration of the predictive search functionality in action. By typing just a few letters, users receive instant suggestions filtered by category, product or brand — all based off of BloomReach’s back-end

More Like This

A personalization implementation and feature called, “More Like This.” Users interested in a particular item are shown similar products, improving product discovery and increasing the likelihood of purchase. This included displaying tailored product recommendations based on user behavior and preferences, as well as personalized content on the homepage and product pages.

More Like This

A personalization implementation and feature called, “More Like This.” Users interested in a particular item are shown similar products, improving product discovery and increasing the likelihood of purchase. This included displaying tailored product recommendations based on user behavior and preferences, as well as personalized content on the homepage and product pages.

More Like This

A personalization implementation and feature called, “More Like This.” Users interested in a particular item are shown similar products, improving product discovery and increasing the likelihood of purchase. This included displaying tailored product recommendations based on user behavior and preferences, as well as personalized content on the homepage and product pages.

A presentation of various UI options for the "More Like This" feature.

UI screen for the redesigned checkout page. The interface is clean, with clear calls-to-action (such as “Checkout” and “Keep Shopping”). Users also have the option to review their shopping bag and see personalized favorite items.

(Top) Color palette and brand consistency used throughout the app. (Bottom) Custom icons used throughout the app. These icons were designed to align with the Neiman Marcus brand, providing a luxurious yet functional interface.

UI screen for the redesigned checkout page. The interface is clean, with clear calls-to-action (such as “Checkout” and “Keep Shopping”). Users also have the option to review their shopping bag and see personalized favorite items.

(Top) Color palette and brand consistency used throughout the app. (Bottom) Custom icons used throughout the app. These icons were designed to align with the Neiman Marcus brand, providing a luxurious yet functional interface.

UI screen for the redesigned checkout page. The interface is clean, with clear calls-to-action (such as “Checkout” and “Keep Shopping”). Users also have the option to review their shopping bag and see personalized favorite items.

(Top) Color palette and brand consistency used throughout the app. (Bottom) Custom icons used throughout the app. These icons were designed to align with the Neiman Marcus brand, providing a luxurious yet functional interface.

Find in Store

An easier way for the customer to physically find the product they're looking for. Product inventory data is accessible through the api and delivered to the customer through the "Find in Store" feature.

Find in Store

An easier way for the customer to physically find the product they're looking for. Product inventory data is accessible through the api and delivered to the customer through the "Find in Store" feature.

Find in Store

An easier way for the customer to physically find the product they're looking for. Product inventory data is accessible through the api and delivered to the customer through the "Find in Store" feature.

Elevating Luxury Shopping on Mobile for Neiman Marcus.

Background

Approach

Visual and Interaction

Visual and Interaction

Visual and Interaction

Predictive Search

Predictive Search

Predictive Search

More Like This

More Like This

More Like This

Find in Store

Find in Store

Find in Store

Have a look at some other work

Have a look at some other work

Have a look at some other work

LetsTalk Ecom

LetsTalk Ecom

LetsTalk Ecom

Phaway Construction

Phaway Construction

Phaway Construction