Introduction

Bloomreach Insights was redesigned to help merchandisers turn complex data into clear, confident decisions. Faculty Studio created an intuitive dashboard that unifies analytics, AI-driven insights, and manual controls into one cohesive experience. By simplifying how users access and act on key metrics, the platform empowers teams to respond to trends faster, optimize storefronts with precision, and make data feel human again.

What challenges were we addressing?

Bloomreach’s existing Insights experience made it hard for merchandisers to connect data with action. Overlapping rules, inconsistent UI patterns, and scattered analytics created confusion and slowed teams down—making it difficult to trust AI recommendations or quickly optimize their storefronts.

What were we aiming to achieve?

Our goal was to create a unified, intuitive interface that made key insights easy to find, understand, and act on. By simplifying access to analytics and Loomi AI, the redesigned dashboard empowers merchandisers to make smarter, faster decisions across search, category, and campaign workflows.

Role & Impact

Led the end-to-end redesign of Bloomreach Insights—simplifying complex analytics into a clear, actionable dashboard that empowers merchandisers to make faster, data-informed decisions.

Action-Oriented Insights Dashboard

Designed an action-oriented Insights dashboard surfacing data users could act on immediately.

Consistent Visualization Patterns

Created consistent visualization patterns for metrics like ranking shifts, click-through rates, and revenue attribution.

Cross-Tool Navigation Patterns

Defined cross-tool navigation patterns to unify Search, Category, and AI-driven experiences.

Design System Components

Built design system components to scale across the Bloomreach platform.

Talking to Customers

Talking to merchandisers to uncover the friction, needs, and real-world complexities shaping a smarter Insights experience.

Talking to merchandisers revealed the daily challenges behind their decision-making—what they look for, how they prioritize, and where the current tools fell short. Their feedback became the blueprint for simplifying and strengthening the Insights experience.

Design Strategy

Transforming scattered data and tools into a cohesive, intuitive workflow that empowers merchandisers to act with confidence and speed.

We used rapid sketching and early wireframes to simplify complex merchandising workflows into clear, step-by-step interactions. These explorations helped define the tiered information model—ensuring key insights surfaced with the right clarity, context, and timing.

Early explorations focused on mapping every screen and workflow across Search and Category tools. This helped us surface redundancies, unify patterns, and design a more coherent information hierarchy.

Designing Revenue Opportunities

Creating a clearer, more intentional way for merchandisers to explore and act on new revenue opportunities.

Top Revenue Opportunities

Surfaces high-value AI insights in a cleaner, more actionable layout.

Playbooks

Structures prescriptive guidance into a clearer, easier-to-follow workflow.

Collections

Simplifies tracking and managing key product groups in a unified view.

Category Analytics

Presents deep category insights in a more scannable, decision-ready format.

Search Analytics

Streamlines search reporting to quickly reveal issues and optimization paths.

Recommendations Analytics

Clarifies recommendation performance to highlight impact at a glance.

Library

Reorganizes reports into a more intuitive, easily navigable system.

AI-Powered Content Area

Structuring the UI to bring recommendations to the forefront of decision-making.

The redesigned content area presents AI-driven insights in clear, scannable modules with contextual actions that let merchandisers move from understanding the data to improving it instantly—surfacing the most relevant recommendations right when they’re needed.

Deep-dive views present comparisons and benchmarks through clean visualizations, giving users clarity on why an insight matters and what action will create the most impact.

Suggestions appear directly where decisions are made. Users can boost products, add synonyms, or find redirects with a single click—turning granular insights into immediate optimizations.

Sidebar Navigation

Redesigning navigation to bring the most important tools to the forefront.

The persistent sidebar centralizes the core merchandising tools—analytics, site search, AI insights, and trending products—giving users immediate access to the features they rely on most.

Custom icons were created to unify navigation visually, building a consistent design system that extends across Insights, Search, and Category tools.

Challenges & Compromises

Finding the right balance between ambitious AI features, real-world performance, and a scalable user experience.

The updated “Top Opportunities” layout surfaces the strongest areas for improvement in a clean, lightweight format. By prioritizing clarity and performance, we made it easier for merchandisers to identify high-impact opportunities and act on them quickly.

Reframing how merchandisers collaborate with AI.

Impact

Through a redesigned Insights experience, the work helped transform Bloomreach’s data-heavy environment into a system that felt clearer, more intuitive, and more actionable—giving merchandisers a stronger, more trusted partnership with AI and improving decision-making across teams.

45%

Faster identification of revenue opportunities.

50%

Higher task success with clearer workflows.

30%

Reduction in cognitive load, with fewer user errors and less tool-switching during evaluations.

Neiman Marcus Mobile